Having been scooped on my own story by Heath Row at Fast Company (http://blog.fastcompany.com/archives/2005/01/27/work_space.html#comments) I bring bad news to those of you who were rooting for our little experiment in new work community in Emeryville, and good news for the other three of you who scoffed at the idea or the particular interpretation of it: I have decided to shut down the WorkClub in Emeryville. February will be our final month of operation.
The main reason for shutting down is lack of funds to do the serious kind of marketing that it is going to take to get subscriber traction – and the short runway I have left myself to generate this funding. The feedback I received in the early stages of development (and continue to get today) led me to believe that I would not need that runway – that fundraising was only needed for the next, expansion phase, which would be undertaken once the concept was proven in the single location. Hindsight proves me wrong.